District Atlas
Compare the seven NYC districts on demographics, rents, traffic and marketing before you commit to a location.
How to read a district
Each class tolerates a different price ceiling - Working 1.20x, Middle 1.40x, Upper 1.70x the base market price. The real-estate multiplier scales property values, marketing strength scales ad reach, traffic density drives passing customers, and the shutdown threshold is the daily income a business must clear.
Base price per m² and rent per m² are the same in every district and are not shown as district differences; the real differences are the multipliers below.
Highest price ceiling
Midtown
1.68x
Cheapest median rent
Garment District
$48/day
Most upper-class
Midtown
94%
Strongest marketing
Industry City
100%
Most buildings
Industry City
200
Lowest street traffic
The Hamptons
35%
| Social mix | ||||||||
|---|---|---|---|---|---|---|---|---|
| 1.68x | 2.20x | $490/day | 90 / 94 | 100% | 50% | $15 | ||
| 1.64x | 0.50x | $4,768/day | 52 / 59 | 35% | 100% | Free | ||
| 1.42x | 1.30x | $95/day | 137 / 146 | 90% | 70% | $8 | ||
| 1.34x | 0.90x | $149/day | 95 / 103 | 90% | 80% | $5 | ||
| 1.28x | 0.65x | $48/day | 155 / 166 | 80% | 90% | Free | ||
| 1.26x | 0.55x | $112/day | 106 / 117 | 80% | 100% | $5 | ||
| 1.25x | 0.50x | $56/day | 193 / 200 | 70% | 100% | Free |